@article{RNTI/papers/1001489,
  author    = {Stéphane Chauvin},
  title     = {Incertitude du Ciblage Marketing},
  journal = {Revue des Nouvelles Technologies de l'Information},
  volume = {Data Mining et Apprentissage Statistique : application en assurance, banque et marketing, RNTI-A-1},
  year      = {2007},
  pages     = {94-107}
}