Intégration des séries temporelles dans les A/B-Tests
Abstract
Recently promising new methods have been developed to optimize e-commerce A/B
testing using dynamic allocation. They provide faster results to determine the best
variation and reduce test costs. However, dynamic allocation by traditional methods
of reinforcement learning is restrictive on the type of data used : time series cannot
be considered as a context. In this paper, we present two new methods, based on a
common approach, that allow time series to describe visitors. Our numerical results
on data from real tests leads to an improvement on dynamic allocation apply to A/B
testing.