Évaluation de l'uplift multi-traitement sur des données biaisées dans le cas du non-random assignment
Abstract
This work addresses the challenge of uplift estimation in multi-treatment scenarios on biased
data, such as recommendation systems. We propose an evaluation protocol to measure
the impact of non-random assignment bias on multi-treatment uplift methods and analyze their
performances. The results indicate different behaviors of uplift models leading to several messages
to deal with biased data.