Prototype de clustering exploratoire pour l'aide à la segmentation des clients
Abstract
Clustering is a widely used technique for customers segmentation in the CRM domain.
However, actual tools are limited because they do not take into account experts knowledge
and lack of an interactive exploration. We present a prototype that allows a marketing expert to
interactively explore data and analytical attributes in the search of customer profiles. Moreover,
our tool allows to study the evolution of profiles over time, and provides various synthetic
visualizations that support the analysis task.