The more we talk about robots or artificial intelligence, the more we need to rediscover the power of human thinking. With this claim as a premise, three imperatives can be deduced : — Be logical! We need to think better, go beyond mathematics and embrace the science of valid reasoning which underlies the computer industry. — Be critical! We need to think more and learn how to deal with the flow of arguments on Internet designed to influence or persuade us. — Be creative! We need to think differently, since a digital transformation cannot be successful without new mental models.